Veda Consumer Credit Analysis
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Mail Filter enables credit providers to target prospects who are less likely to be declined for credit reasons and less likely to be an unacceptable ongoing credit risk.
Mail Filter criteria can be generic, comprised of a basic set of rules commonly used across the industry. However, the closer the Mail Filter criteria mirror a lender's application policy rules and scorecards, the better the campaign approval rates achieved.
Mail Filter can be used to support variations in product offerings, such as conditional pre-approval to low risk client and prospect pools, which ultimately drive campaign performance.
Mail Filter is subject to the Credit reporting Privacy Code 2004.